How to do Stuff: Online Marketing

How many website visitors do you need ?

How much can you afford to pay to have someone visit your website ? If you're spending money on clicks to…

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How to benefit from advancing technology

No surprise : people like things to be fast and easy ! So a new way of doing things is often…

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Save Time & Simplify Your Workflow

Correcting mistakes and omissions takes way more time than setting things up correctly in the first place. Recently I've been helping…

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3-Step Business Plan

To run a business, there are things that MUST be done and things that are less important. If you have…

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Retargeting and Pixeling

Retargeting (where ads are displayed to people who have previous visited a website ) is cheaper than running a first…

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A Simple Digital Marketing Checklist

Checklists save you time. The checklist down the bottom of this post should help if you need a starting point…

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Where did the income go ?

Is there a link between what you send out and the money that comes in. I think that most people understand there’s a relationship, but this is my own example for the end of this year.


no emails out and income dropsThe second half of 2014 we were writing a post on our website and letting people know by email very consistently – one a week mostly. Then the last 5 weeks of the year business got very hectic and it dropped out.

Look at the graphs on the left. The peak in income at the end of September coincides with the consistent outflow. The income downtrends when the emails stop going out.

This is an example of several things …


(1) Why you should watch your statistics.

(2) Why you need to keep sending things out, despite the barriers that come up, and

(3) How regular emails can keep traffic coming to your website and maintain interest in your services.


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