How to do Stuff: Online Marketing

How to increase activity on your website without drastically increasing your spending.

Once you get people to your website, the ideal situation is to have them hang around, come back again &…

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Are Marketing Experiments Spooky ?

It may sound spooky, but running online marketing experiments on people isn't really that bad. [feature_block style="icon" overall_style="icon" columns="1" icon_style="2"…

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Web Analytics Tools: tracking website visitors for decision making

How to KILL your website What's the best way to have a dead website ? ... to not…

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How to Use Google Display Ads - Some Tips

This is the way I set up Google Display Ads. So if you're just starting out, then copy this routine…

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Internet Censorship and Your Advertising Dollar

Internet Censorship is ramping up in Google, Twitter and Facebook. Does this affect your advertising ? I've noticed that if you're…

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How the Evolution of Email Marketing Software Helps You

Want to get more things done faster ? I can't think of any business owner who'd say no to that. A lot…

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Where did the income go ?

Is there a link between what you send out and the money that comes in. I think that most people understand there’s a relationship, but this is my own example for the end of this year.

 

no emails out and income dropsThe second half of 2014 we were writing a post on our website and letting people know by email very consistently – one a week mostly. Then the last 5 weeks of the year business got very hectic and it dropped out.

Look at the graphs on the left. The peak in income at the end of September coincides with the consistent outflow. The income downtrends when the emails stop going out.

This is an example of several things …

 

(1) Why you should watch your statistics.

(2) Why you need to keep sending things out, despite the barriers that come up, and

(3) How regular emails can keep traffic coming to your website and maintain interest in your services.

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