[info]Increasing exposure in search engine results increases the number of visitors to your website. They’re generally good quality visitors because they’re pro-actively looking for help. The process is called SEO – Search Engine Optimisation.[/info]
Is this you ? …
- You’ve had a website for a while and
- been working on increasing the quantity and quality of your visitors.
- And you’re in business for the long-haul & can put some resources into it.
If you answered yes to all these questions, then SEO may be a viable solution for you. Our SEO services aren’t managed in other countries, and we know how to increase a website’s exposure in search results for valuable commercial terms.
- Local SEO
- A listing pushed up in the Local search results and maps.
- $330/ month
setups from $452
- 4-Set SEO
- 4 sets of related phrases pushed up in the main body of search results.
- $1176/ month
setups from $637
- 6-set SEO
- 6 sets of related phrases pushed up in the main body of search results
- $1320/ month
setups from $637
( prices include gst )
What’s a keyword set ?
We define a keyword set as a group of about 4 phrases that are the same topic. Eg: forklift training course, forklift driver training, forklift licence qualification, training for forklift drivers.
We push a set of keywords, because Google’s machine learning enables it to determine the searcher’s intention from the phrases they type and often the pages returned in the results will contain synonyms of the words the searcher typed rather than the exact words typed in the search phrase.
For example, we are top of page one in Australia for internet marketing setups. But the words on the page are online marketing setups.
SEO and other traffic sources
Good marketing on the net involves using lots of different traffic streams & not relying on a single one.
And there are lots of good sources of traffic – Facebook, LinkedIn, Adwords, and content/banner networks are some.
SEO isn’t always the best solution for a business, as it can take a lot of effort & cost to get good exposure which isn’t always viable. But it should always be looked into because of the quality prospects it provides ( there are good recent statistics re: the value of leads that come from search results at Hubspot – http://www.hubspot.com/marketing-statistics ). People who are pro-actively searching with commercial terms in Google are hot prospects.
There are a number of search engines around – Facebook has one, Amazon, Youtube, Ebay, Bing & Yahoo. They all have search features and there are techniques to get you found more often in all of them. But having said that, Google is the main focus of SEO due to the huge market share it has.
Understanding the ranking process
Achieving higher places in search results for a website page is a results of Google deciding that the PAGE is more relevant than competing pages : also that it’s considered to be more valuable, as indicated by mentions and links on other relevant, authoritative websites.
Factors that determine how relevant and valuable a web-page is can be divided into
- Off-page factors : These are for the most part, links back to your website from other people’s sites, and mentions and links from social media.
- On-page factors : These include the text content of the ranking page as well as the structure and relevance of the entire website.
- And a 3rd factor, Website activity : this is whether a website’s content is current and updating & whether people are visiting, hanging around and not bouncing off.
There’s a steep learning curve to any online marketing, which often acts as a barrier to people getting started, or even seeing it’s value.
We think that business owners should know enough about how things are done so that they can make correct decisions as business owners and assess the return on investment. This applies to our SEO services and we like to fill you in on the details of what get’s done.
What does website design have to do with search engine results ?
Google needs the search results to be the best possible – because that’s what keeps people using their search engine and how they have maintained their huge market share.
They say that they look at over 200 factors when evaluating website pages to determine where to place them in search results. One of these factors is the quality and relevance of the content on the page. Over the last year, even more weight has been given to web-page quality and relevance.
Another ranking factor is the structure of a website. Google likes well-organised information, so organising the pages of a website per best practices is also contributing significantly to individual page rankings.
Increasing attention and website visitors from SERPS is a combination of things done externally ( links back to the website and mentions in social media and directories ) and the way the website itself is built, which again comes back to the design.
[info]Full details of our responsibilities in the SEO services we deliver and the scope of the work are listed on our terms of service page.[/info]