How to do Stuff: Search Engine Optimisation

Fast On-page SEO & Workflow

  Question. What are most busy people looking for ? Answer. Even though they might not express it this way, I can…

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Mobile First Indexing : Are you about to be handicapped…

Per Google ( in 2016 ) most people are searching from a mobile device. But I still see a lot of…

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On Page SEO techniques for 2018

Should you put your keywords in every part of the website page you're trying to rank ? and what should…

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Keyword Research Tools - Why Use Them ?

You use keyword tools to help you discover ... What people are looking for. Roughly how many people are looking. …

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How to Get to the First Page of Google and…

How many emails do you receive offering to put your website on the first page of Google ? I get several…

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Content Marketing and SEO: how to write the right stuff

SEO still exists, but for the vast majority of businesses ( who aren't HUGE corporations with BIG advertising budgets )…

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Why Isn’t My Name Doing Well in Search Results ?

It’s not hard to be well represented in search results for your own business name, but if a domain name’s new and/or hasn’t accumulated mentions on other external websites, its unlikely that Google will see it as the most relevant result to display.

Websites that accumulate backlinks and citations ( see here ) and demonstrate activity – by being updated regularly and getting visitors – gain authority over websites that aren’t doing these things. This influences the site’s relevance and it’s placement in search engine results.

The main 2 reasons most websites exist are to get increased attention for the owner, and to demonstrate that they are good to deal with. When a search for a business’s name delivers a page of good things being said about the business, this increases the number of people who’ll get in touch.

What should be done ?

I mentioned in an earlier post, promotional links and mentions on the web are a natural duplication of what occurs in life. Links back to a website, Google+s and Facebook likes are an indication to search engines of a website’s importance.

  • Ask people to paste a link to your website in Facebook or Twitter or add a link from their own website.
  • Submit an online press release.These accumulate lots of exposure and backlinks as press releases are syndicated to other sites. WebWire is a good start.
  • Claim or add a listing in business directories. In Australia, the best known ones are Hotfrog, StartLocal and TrueLocal.
  • Write a white-paper or article and submit it to article directories with a link back to your website ( EzineArticles, and GoArticles are some ).

These other mentions on the web often find their way into search results themselves, as well as increasing the authority of your website for it’s business name.