How to do Stuff: Search Engine Optimisation

Content Marketing and SEO: how to write the right stuff

SEO still exists, but for the vast majority of businesses ( who aren't HUGE corporations with BIG advertising budgets )…

Read more

How to put an effective message in your search result…

Examples In typical fashion I find myself writing a post after noticing something. I noticed that our website moved up to position…

Read more

What Are Open Graph Meta Tags ?

When someone shares one of your web pages on Facebook or Twitter, would you like to make sure the right…

Read more

How Often Should You Write Something New on Your Website

If there's nothing new on your website, people generally don't come back as often. Neither do Google and other search…

Read more

Why Should You Write Good META Description Tags ?

META description are (1) an opportunity for you to display a good marketing message in the search results that increases…

Read more

Structuring a Website for SEO

Most people want their website visitors to stay on their website, move through from page to page and take some…

Read more

Penguin & Panda ? Google Ranking Updates

Google is interested in providing the best possible results to searchers. Their mission statement reads … Google’s mission is to organise the world’s information and make it universally accessible and useful.

The updates to search results that Google has made under the name of “Panda” were released were a lot to do with the content on websites. Websites that had duplicate content to other sources on the web were hit very hard. It’s now extremely important to maintain unique page content on a website for it to do well in results.

Penguin from test so far, seems to be analysing the links back to a website. If there’s an unnaturally high number of links that contain the keyword phrase that a page is trying to rank for, this is now penalising the page.

This video at SEOmoz covers the Penguin update pretty well …
http://www.seomoz.org/blog/the-penguin-update-whiteboard-friday

They also provide a great summary and history of changes Google make here …
http://www.seomoz.org/google-algorithm-change

Tagged under:

Want some help with SEO

Click here for more info.