How to do Stuff: Search Engine Optimisation

On Page SEO techniques for 2018

Should you put your keywords in every part of the website page you're trying to rank ? and what should…

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Keyword Research Tools - Why Use Them ?

You use keyword tools to help you discover ... What people are looking for. Roughly how many people are looking. …

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How to Get to the First Page of Google and…

How many emails do you receive offering to put your website on the first page of Google ? I get several…

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Content Marketing and SEO: how to write the right stuff

SEO still exists, but for the vast majority of businesses ( who aren't HUGE corporations with BIG advertising budgets )…

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How to put an effective message in your search result…

Examples In typical fashion I find myself writing a post after noticing something. I noticed that our website moved up to position…

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What Are Open Graph Meta Tags ?

When someone shares one of your web pages on Facebook or Twitter, would you like to make sure the right…

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Penguin & Panda ? Google Ranking Updates

Google is interested in providing the best possible results to searchers. Their mission statement reads … Google’s mission is to organise the world’s information and make it universally accessible and useful.

The updates to search results that Google has made under the name of “Panda” were released were a lot to do with the content on websites. Websites that had duplicate content to other sources on the web were hit very hard. It’s now extremely important to maintain unique page content on a website for it to do well in results.

Penguin from test so far, seems to be analysing the links back to a website. If there’s an unnaturally high number of links that contain the keyword phrase that a page is trying to rank for, this is now penalising the page.

This video at SEOmoz covers the Penguin update pretty well …
http://www.seomoz.org/blog/the-penguin-update-whiteboard-friday

They also provide a great summary and history of changes Google make here …
http://www.seomoz.org/google-algorithm-change

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