How to do Stuff: Online Marketing

3-Step Business Plan

To run a business, there are things that MUST be…

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Retargeting and Pixeling

Retargeting (where ads are displayed to people who have previous visited a website ) is cheaper than running a first…

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A Simple Digital Marketing Checklist

Checklists save you time ! The checklist down the bottom of this post should help if you need a starting point…

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How to increase activity on your website without drastically increasing your spending.

Once you get people to your website, the ideal situation is to have them hang around, come back again &…

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Are Marketing Experiments Spooky ?

It may sound spooky, but running online marketing experiments on people isn't really that bad. [feature_block style="icon" overall_style="icon" columns="1" icon_style="2"…

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Web Analytics Tools: tracking website visitors for decision making

How to KILL your website What's the best way to have a dead website ? ... to not…

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What worked better in 2014 ?

You can get left behind FAST when you’re marketing on the internet. Suddenly you’re paying way more than previously, and/or your sales drop.

The catch is in thinking that once you’d learned Adwords, or all about SEO or whatever your internet marketing solution as been, that you’re set for while.

But the internet is evolving incredibly fast, and what was working well is now outdated. Something else IS working better today. Newer techniques and competing promotion sources overtake the previous best ones.

The state of SEO ( end of 2014 )

The basic promotional action of putting offers and deals in front of people hasn’t changed with the internet. SEO to put your offers on page 1 of search results for commercial terms gets quality traffic. But it’s now way less viable for most businesses, because Google ( who still have 68% of the search market share ) …

  • have localised the main search results. Many companies previously ranking nation-wide, now appear on page one for their city only, but it takes the same amount of work, or even more work because …
  • they’re giving preference and an advantage to bigger brand names.
  • And previously Local search positions were based mainly on reviews and citations, but now incorporate far more main SEO ranking factors, so it isn’t less work any more.

The internet changes fast and SEO is only one of many sources of traffic. We’ve specialised in SEO for the last 6 years, but generally don’t recommend it as the best solution at present.

What’s working better ?

While SEO was great for the last 10 years, at present Facebook is far more effective, due to the incredible targeting options and lower costs which keeps it viable.

And nothing new here – it’s always best to build a list of people who are interested in what you offer or do. Then give them good stuff in advance of ever expecting something from them.

You can download a free online business flowchart that provides a top-level overview of how to set up business online.

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