How to do Stuff: Search Engine Optimisation

Fast On-page SEO & Workflow

  Question. What are most busy people looking for ? Answer. Even though they might not express it this way, I can…

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Mobile First Indexing : Are you about to be handicapped…

Per Google ( in 2016 ) most people are searching from a mobile device. But I still see a lot of…

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On Page SEO techniques for 2018

Should you put your keywords in every part of the website page you're trying to rank ? and what should…

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Keyword Research Tools - Why Use Them ?

You use keyword tools to help you discover ... What people are looking for. Roughly how many people are looking. …

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How to Get to the First Page of Google and…

How many emails do you receive offering to put your website on the first page of Google ? I get several…

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Content Marketing and SEO: how to write the right stuff

SEO still exists, but for the vast majority of businesses ( who aren't HUGE corporations with BIG advertising budgets )…

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Less Relevance in Google’s Search Results ?

The last few months have seen a shakeup in the websites appearing on page one of Google’s search results. And per a comScore report from last August, the United States saw more people on Yahoo than on Google for the first time.

Where previously the top-ten places in Google were dominated by older domains with large numbers of links to the ranking pages, what we’re seeing now in many industries is a lot of newcomer websites that have been set-up within the last year or 2, that have very little relevant content and hardly any links from anywhere. In fact a lot of the ranking pages have zero links.

I’m finding in my own searches that many results are less relevant than before.

Looking at the links back to some of these websites, there’s been a significant about-face by Google this year, shifting a 10-year emphasis on quantity of backlinks, to quality of backlinks.

Looking at the results in the Local (ABC map ) listings, the main difference my Local manager found was in the type of citations, which are mentions of the business elsewhere ( more info about citations here ). Although the top local sites have fewer citations, they are predominately in niche directories.

I’ve found that the biggest influence on moving my own websites up in search results is to promote to the Local directories that they are listed in, and similar authority websites that link back. A lower number of backlinks located on sites that have a high authority, and on domains with a related theme would appear to now be worth FAR more than a quantity of links from sites with less related content.

Even so, there are many websites on page one that are in no-way the most relevant. I’d expect them to move off, and if not Google may need to make some fast changes or risk more customers moving to other engines like Yahoo.