How to do Stuff: Search Engine Optimisation

Content Marketing and SEO: how to write the right stuff

SEO still exists, but for the vast majority of businesses ( who aren't HUGE corporations with BIG advertising budgets )…

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How to put an effective message in your search result…

Examples In typical fashion I find myself writing a post after noticing something. I noticed that our website moved up to position…

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What Are Open Graph Meta Tags ?

When someone shares one of your web pages on Facebook or Twitter, would you like to make sure the right…

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How Often Should You Write Something New on Your Website

If there's nothing new on your website, people generally don't come back as often. Neither do Google and other search…

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Why Should You Write Good META Description Tags ?

META description are (1) an opportunity for you to display a good marketing message in the search results that increases…

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Structuring a Website for SEO

Most people want their website visitors to stay on their website, move through from page to page and take some…

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Less Relevance in Google’s Search Results ?

The last few months have seen a shakeup in the websites appearing on page one of Google’s search results. And per a comScore report from last August, the United States saw more people on Yahoo than on Google for the first time.

Where previously the top-ten places in Google were dominated by older domains with large numbers of links to the ranking pages, what we’re seeing now in many industries is a lot of newcomer websites that have been set-up within the last year or 2, that have very little relevant content and hardly any links from anywhere. In fact a lot of the ranking pages have zero links.

I’m finding in my own searches that many results are less relevant than before.

Looking at the links back to some of these websites, there’s been a significant about-face by Google this year, shifting a 10-year emphasis on quantity of backlinks, to quality of backlinks.

Looking at the results in the Local (ABC map ) listings, the main difference my Local manager found was in the type of citations, which are mentions of the business elsewhere ( more info about citations here ). Although the top local sites have fewer citations, they are predominately in niche directories.

I’ve found that the biggest influence on moving my own websites up in search results is to promote to the Local directories that they are listed in, and similar authority websites that link back. A lower number of backlinks located on sites that have a high authority, and on domains with a related theme would appear to now be worth FAR more than a quantity of links from sites with less related content.

Even so, there are many websites on page one that are in no-way the most relevant. I’d expect them to move off, and if not Google may need to make some fast changes or risk more customers moving to other engines like Yahoo.


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