How useful is that new website page you added ?
There should be goals on your website, because ( obviously ) your website has a purpose.
You need to know if people are reaching a goal so that you can tell if a page is any use.
… Someone lands on the page, then hopefully they take the steps you have in mind and reach the goal ( usually another page ). This is called a conversion.
Google Analytics provides a way to measure how effective a page is in getting you the conversions ( if you don’t yet have a Google Analytics account, then sign up at http://www.google.com/analytics/ ). You’ll need to get a bit of code into the top of your website pages ( if you get stuck & need advice email me at firstname.lastname@example.org ).
Then do this …
The website bit
- Decide on a goal. For this example, it can be someone leaving you their email address so that they can download a report.
- Create a page on your website that describes the report and has a form field for them to enter their email address, and a button to click.
- Create a page where they can get the report.
- Send them to the report page. When someone submits their email address, then send them to the page where they are given the report.
The Analytics bit
- Log into Google Analytics.
- Click Admin in the top horizontal menu.
- Choose the Account, Property and View for the website that has the goal.
- Click Goals and then the red + NEW GOAL button.
- In this case, under Goal setup we'd take Engagement > Sign up.
- Give the goal a description and choose Type: Destination.
- Enter the destination page, which is the one that people are sent to after the opt-in to pick up the report.
- Because we're sending people to the report page from a specific landing page, click the Funnel optional to On and add the initial landing page address as the preceding step. Also, I like to leave Required to No so that I can see the other routes people take onto the goal page.
- Create the Goal.
Watching the results
You’ll need to allow a bit of time to accumulate some data, but after that you can see the results in the reporting section of Google Analytics. This option is a top-navigation link : Home – Reporting – Customisation – Admin.
After you get there, a good place to look first is ( in the left-column options ) Conversions > Funnel Visualisation to see what’s happening.
If you’re interested in learning more about this type of thing, you might be interested in www.marketing102.com.