You can get left behind FAST when you’re marketing on the internet. Suddenly you’re paying way more than previously, and/or your sales drop.
The catch is in thinking that once you’d learned Adwords, or all about SEO or whatever your internet marketing solution as been, that you’re set for while.
But the internet is evolving incredibly fast, and what was working well is now outdated. Something else IS working better today. Newer techniques and competing promotion sources overtake the previous best ones.
The state of SEO ( end of 2014 )
The basic promotional action of putting offers and deals in front of people hasn’t changed with the internet. SEO to put your offers on page 1 of search results for commercial terms gets quality traffic. But it’s now way less viable for most businesses, because Google ( who still have 68% of the search market share ) …
- have localised the main search results. Many companies previously ranking nation-wide, now appear on page one for their city only, but it takes the same amount of work, or even more work because …
- they’re giving preference and an advantage to bigger brand names.
- And previously Local search positions were based mainly on reviews and citations, but now incorporate far more main SEO ranking factors, so it isn’t less work any more.
The internet changes fast and SEO is only one of many sources of traffic. We’ve specialised in SEO for the last 6 years, but generally don’t recommend it as the best solution at present.
What’s working better ?
While SEO was great for the last 10 years, at present Facebook is far more effective, due to the incredible targeting options and lower costs which keeps it viable.
And nothing new here – it’s always best to build a list of people who are interested in what you offer or do. Then give them good stuff in advance of ever expecting something from them.
As an example ( and something you might like to do yourself ) you can download a free action plan here that walks you through setting up an online lead funnel so you can be collecting leads in a couple of hours.