How to do Stuff: Search Engine Optimisation

Content Marketing and SEO: how to write the right stuff

SEO still exists, but for the vast majority of businesses ( who aren't HUGE corporations with BIG advertising budgets )…

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How to put an effective message in your search result…

Examples In typical fashion I find myself writing a post after noticing something. I noticed that our website moved up to position…

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What Are Open Graph Meta Tags ?

When someone shares one of your web pages on Facebook or Twitter, would you like to make sure the right…

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How Often Should You Write Something New on Your Website

If there's nothing new on your website, people generally don't come back as often. Neither do Google and other search…

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Why Should You Write Good META Description Tags ?

META description are (1) an opportunity for you to display a good marketing message in the search results that increases…

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Structuring a Website for SEO

Most people want their website visitors to stay on their website, move through from page to page and take some…

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What people who don’t know about SEO don’t understand

From the data I have, raising your hand and telling Google that you’re manipulating your link-profile may result in penalties being applied for real. And from my experience, creating a link profile with an unnaturally low percentage of trashy links can work against you too.

I spoke with a previous client last week who’d had a message in webmaster tools that unnatural links to his website had been detected. He was concerned about that, and also believed that the site was being penalised in search results because it didn’t appear on page one for the word Rightside, which was part of the domain name.

Note: Regarding appearing on page on for a single word, the competition is extreme and requires a VERY well-established website which he and most of us don’t have.

I’d investigated this about 6 months ago in August & found that all was in fact well. Today, nearly all these terms are still on page one. Most have slipped a few places as expected, since all SEO actions ended about a year ago. The website has moved up to #2 for one term for searchers in Melbourne as search has become far more localised ( info in Lisa’s recent post ). So there’s no indication of a penalty.

The client wanted to remove all the mentioned backlinks and had started contacting the owners of hundreds of websites to ask them to remove them. Then he was going to tell Google he’d done this and use their Disavow Link Tool for any remaining bad links to be discounted.

But asking for links to be removed and using the disavow link tool is actively engaging in the link manipulation Google says they don’t want per their guidelines.

The solution to improving standing in search results it simply to continue natural promotion on the internet and build and build and build attention. More info about what we can do here.


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