How to do Stuff: Online Marketing

A Simple Digital Marketing Checklist

Checklists save you time ! The checklist down the bottom of this post should help if you need a starting point…

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How to increase activity on your website without drastically increasing your spending.

Once you get people to your website, the ideal situation is to have them hang around, come back again &…

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Are Marketing Experiments Spooky ?

It may sound spooky, but running online marketing experiments on people isn't really that bad. [feature_block style="icon" overall_style="icon" columns="1" icon_style="2"…

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Web Analytics Tools: tracking website visitors for decision making

How to KILL your website What's the best way to have a dead website ? ... to not…

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How to Use Google Display Ads - Some Tips

This is the way I set up Google Display Ads. So if you're just starting out, then copy this routine…

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Internet Censorship and Your Advertising Dollar

Internet Censorship is ramping up in Google, Twitter and Facebook. Does this affect your advertising ? I've noticed that if you're…

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Webmail Vs an Email Program

These are the 2 common ways that people manage their emails.

I couldn’t find an existing diagram on the internet so had a shot creating one myself. you can also download the PDF version by clicking here.

  • Webmail is where the email program runs on the hosting company’s computer on the internet. You log in to manage your emails using your browser ( like Internet Explorer, Chrome, Firefox or Safari ).
  • An email program ( often called a client ) runs on your computer ( or phone etc ) and downloads the emails from a serving computer owned by a hosting company.Emails are downloaded from the host, and most often your emails are sent using your Internet Service PRovider’s ( ISP’s ) computer.

Types of email clients, or programs are, Microsoft Outlook, Thunderbird ( by Mozilla ) and Mac Mail.