( A platform can be any software that you use to build on. ) Nearly everything you build both on and off the internet, involves balancing the tradeoffs.
Websites that use a custom CMS ( content management system ) called Sugarcube built with ASP.NET tech. Having looked at it, it functions similar to Joomla except that Joomla is built using a bunch of tech called LAMP.
We used to build our own CMSes too in 2003 – 2007 ) but the trade-offs to using a big, community-developed, open-source CMS are now significant. There’s a reason that 1 in 6 websites on the net ( and 37% of CMS websites ) are built on WordPress. It lets you get the most done for the least effort and faster ( I noticed Synotive promote WordPress top & centre of their CMS page ).
Other huge advantages of open-source SMSes …
- They’re maintained at the cutting edge of tech with constant improvements.
- There’s a HUGE amount of 3rd party software available that bolts-on and is stacks cheaper than re-inventing custom stuff.
Online marketing is a fast action, so decreasing the barriers to get things done is a major consideration. Today, wherever possible in online marketing, use WordPress.
Not all hosts are equal and some are too difficult to work with and/or run website too slow. ASP sites inherently runs faster than WordPress on LAMP, but unless it’s a site with a huge amount of use ( like a bank ) it’s not an issue.
Suggested LAMP hosting to start off … https://www.fastcomet.com/speedup-rocketbooster … and once the site’s done & tested, if it needs a speedup the server can be upgraded to Cloud VPS with the same host.
Early century the internet was new and the selling online was a different flow to normal. People would click any button & sales were easy ( and in SEO, keyword-stuffing page text would move pages up in search results ).
In 2018 the online marketing duplicates the real world …
Are a publishing platform and need to promote differently to people who know & have dealt with you and new guys ( with different pages and offers for each ).
Give new people a good no-brain offer to contact you or leave a number and email and new people need to be sent to pages that do that.
Give existing & previous clients offers that suit them.
Adds from publishing platforms like Facebook, Google, Linked In etc. need to be run to the correct people ( that can be targeted in these platforms ) and click to a sequitur landing page on the website ( not the home page ).
SEO is only one of many ways to get people to a website. Google is a supercomputer that now uses machine-learning to understand what a page is about. Search results now often return pages that don’t contain the words you search with.
With tens-of-thousands of employees who inspect websites flagged automatically as looking dodgy, it’s not possible to game Google. You can do good SEO, but after concentrating on SEO for 7 years, we now find the amount of work needed is unviable for most new clients as their main source of traffic.
Promotion budget is better spent on paid traffic, and currently Facebook with it’s incredible targeting options is a marketer’s dream. We usually start with Facebook, because of this and that it’s cheaper, then duplicate successful ads on other platforms afterwards.
SEO shouldn’t be overlooked, because it gives you highly targeted leads. But it should be only one of a number of traffic streams.
Google checks over 200 things as best we can tell in ordering the search results. The balance has shifted back to more weight on the website content and less on external links back to the website from other websites.
It also includes activity on the website – both updates and increases in pages and traffic to the site. I’ve had a lot of pages on other websites move higher after running paid adds to them.
Website Design / Layout
There’s no point spending money on ads if the website doesn’t convert visitors into leads. The current site isn’t making use of best marketing practices.
- no offer and it doesn’t look like the site’s building a central files of prospects ( which is the biggest asset you can have ).
- no guarantees ( which still work ).
- no accreditation seals & no testimonials.
What should be done
- Survey existing clients to find out what they want re: the website and services. If 90% want a black website offering free coffee with the piles, then we need to know that then tell them on the site & in the search results and ads that you provide it. I’d send you some questions.
- Work out the strategy. Also customer value optimisation so costs can be properly measured.
- Based on the survey & known marketing best practices, work out the site graphic design & structure.
Build the site with WordPress and proven 3rd-party extensions on a development server.
- When OK, move the site onto final hosting and point the domain name to it.
- Hat someone on maintaining content and on-site SEO ( there’s an app developed by a top internet marketer that installs in WordPress and coaches the user through what to do ). OR I have someone who can run the site for you while staying in comm.
- Test a campaign with Facebook ads.
- Based on results expand or move the campaign to other platforms.
- Build a bigger central files and stay in comm with them consistently either by email or SMS ( whichever we find is appropriate for your clients ).
Table for web design pricing.