How to do Stuff: Online Marketing

3-Step Business Plan

To run a business, there are things that MUST be…

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Retargeting and Pixeling

Retargeting (where ads are displayed to people who have previous visited a website ) is cheaper than running a first…

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A Simple Digital Marketing Checklist

Checklists save you time ! The checklist down the bottom of this post should help if you need a starting point…

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How to increase activity on your website without drastically increasing your spending.

Once you get people to your website, the ideal situation is to have them hang around, come back again &…

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Are Marketing Experiments Spooky ?

It may sound spooky, but running online marketing experiments on people isn't really that bad. [feature_block style="icon" overall_style="icon" columns="1" icon_style="2"…

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Web Analytics Tools: tracking website visitors for decision making

How to KILL your website What's the best way to have a dead website ? ... to not…

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What are people doing on your website ?

I often come across business owners who have no idea of the amount of information they can get about their website by using Google Analytics … or how to use it !

So here’s a video I’ve taken from my Marketing102 course to show you how you can find out what’s happening as people move through your website.

 

How to use Users Flow …

 

If you haven’t set up Google Analytics yet, here’s the link … google.com/analytics/web/