Pre-SEO Website Audit
A good website structure won’t compensate for a critical error in the site that Google doesn’t like. So it can be worth-while checking these things as well …
- Make a site search in Google to check that you haven’t accumulated spammy pages. In the google search field type site:your-domain-name.com and see how many pages are listed. If there are far more than in your website, then you need to track down what’s producing them and also remove them.
- Check the website speed & handle that if needed – read the post on How to speed up your website.
- Have a look in Google Webmaster tools and check that there are no critical issues listed under the News and important heading at the top of the dashboard.
- Look in Webmaster tools in the Crawl > Crawl Errors, in case there are any non-existent or weird pages picked up that need handling.
[info]My view on using Google webmaster tools is that it’s not dangerous to connect it to your website and look at what’s happening. But NEVER click a button or provide any info that indicates to Google that you are trying to improve your search results.[/info]