Should you put your keywords in every part of the website page you’re trying to rank ? and what should you write about ?
On-page factors are things done to the website itself to help rank well in search results ( and off-page factors are things like links back from other websites and social media ). I’ve linked to a couple of tools that will help you later in this post.
After some initial research for a client this week I decided it’s worth showing what on-page factors look like mid-2018. Not every niche is the same as the following example, but results are much the same in other industries I’ve checked this year.
Here are 2 screenshots for a couple of search phrases, showing the top 10 ranking websites for each.
The coloured columns show if the keywords are in the page title, it’s URL (web-address) the META description and head. Pink means it’s a full set, then brown and green have fewer.
Notice that hardly any results have keywords in more than one of these columns; and as mentioned earlier, you’ll see similar in most niches. So if you’re working to get a page ranking high in search results, check the top 10 ranking pages for the keyword phrase and duplicate what’s appearing in the top ten.
On page SEO techniques
Google is a SUPER COMPUTER and is now very good at working out a searcher’s intention from the phrases they type, and working out what people as groups of similar interests are looking for ( which you can see in the related searches at the bottom of results and the suggested drop-down searches ).
When you visit and read the pages returned in search results, you’ll find that they contain synonyms of the words the searcher are typing, rather than the exact words typed in the search box. For example, we are top of page one in Australia for internet marketing setups. But the words on the page are online marketing setups.
- Make sure the keyword/topic you intend pushing up in search results has it’s own page.
- Keep the text of your page tightly on topic and don’t go for having the main keywords in every spot possible.
- Make sure the content of the page is good quality & original.
- Push a mix of longer-phrase and topic-phrase (not-exact match keyword) variations. The page will rise up faster for many of the longer ones. Check Google’s related & suggested searches show other phrases people are typing and that you can use.
( There are more detail about the 3 main aspects of SEO here … http://spellboundweb.com/search-engine-optimisation )
The Market Samurai app is great for an overview of the competing pages. The screenshots in this post are from it.
If you have a WordPress website, the Squirlly SEO plugin is great for real-time on-page SEO analysis of a page as you’re creating it. Just make sure not to over-optimise, as it encourages you to get a green bar for everything, which you usually don’t want like in the example above.