[notice]Managing Pay-Per-Click advertising has become a sophisticated activity. It involves testing variations of ad copy, testing the ads in different geographic locations and to different demographics, and high-tech methods of tailoring ad copy dynamically to the searcher. It takes watching results day-by-day.[/notice]
Google is the biggest provider of PPC with their Adwords product. The Yahoo/Bing search alliance also offers a similar product, but to a far smaller audience. In some cases the Yahoo/Bing search networks can provide better conversions, so are worth testing for your product & niche.
Facebook PPC is an Advertiser’s dream – the ability to target specific audiences is better than on any other platform. We specialise in managing Facebook ads, the Google Display Network and similar networks.
Management includes ..
- Split-testing ads / ad copy.
- Testing broad, phrase and exact match types.
- Testing dynamic keyword insertion.
- Testing over the Google search and the Google content network separately.
PPC Management Fees
There are several fee structures in use by SEM agencies … flat monthly fees, percentage of revenue and percentage of ad-spend are some.
[info]We charge 25% of ad-spend with a lower cap of $300 and an upper cap of $800 for managing up to 400 keywords in one targeted region or country. So for example, if you are spending $2000 per month on clicks, we would charge $500. If you spend $500, we would charge $300 : for a spend of $5000 per month we’d charge $800. You pay at the beginning of each month. There is no contract and you can opt-out whenever you like.[/info]
Campaign Setups for Search Networks
Initial setups to run campaigns on search networks cover …
- Keyword research
- Campaign and Ad group creation
- Ad copywriting and landing page selection
Search Campaign Setup Fees
|Up to 100 keywords||$500|
|100 to 200 keywords||$700|
|200 to 300 keywords||$870|
|300 to 400 keywords||$1000|