Managed PPC Accounts

Managing Pay-Per-Click advertising has become a sophisticated activity. It involves testing variations of ad copy, testing the ads in different geographic locations and to different demographics, and high-tech methods of tailoring ad copy dynamically to the searcher. It takes watching results day-by-day.

Google

Google is the biggest provider of PPC with their Adwords product. The Yahoo/Bing search alliance also offers a similar product, but to a far smaller audience. In some cases the Yahoo/Bing search networks can provide better conversions, so are worth testing for your product & niche.

Facebook

Facebook PPC is an Advertiser’s dream – the ability to target specific audiences is better than on any other platform. We specialise in managing Facebook ads, the Google Display Network and similar networks.

Management includes ..

  • Split-testing ads / ad copy.
  • Testing broad, phrase and exact match types.
  • Testing dynamic keyword insertion.
  • Testing over the Google search and the Google content network separately.

PPC Management Fees

There are several fee structures in use by SEM agencies … flat monthly fees, percentage of revenue and percentage of ad-spend are some.

We charge 25% of ad-spend with a lower cap of $300 and an upper cap of $800 for managing up to 400 keywords in one targeted region or country. So for example, if you are spending $2000 per month on clicks, we would charge $500. If you spend $500, we would charge $300 : for a spend of $5000 per month we’d charge $800. You pay at the beginning of each month. There is no contract and you can opt-out whenever you like.

Campaign Setups for Search Networks

Initial setups to run campaigns on search networks cover …

  • Keyword research
  • Campaign and Ad group creation
  • Ad copywriting and landing page selection

Search Campaign Setup Fees

Up to 100 keywords $500
100 to 200 keywords $700
200 to 300 keywords $870
300 to 400 keywords $1000

 

Further information about managed PPC accounts …

http://www.clickz.com/clickz/column/1696836/are-sem-agency-fees-too-low

http://searchengineland.com/search-marketing-agency-pricing-models-11039

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