How to do Stuff: Search Engine Optimisation

Fast On-page SEO & Workflow

  Question. What are most busy people looking for ? Answer. Even though they might not express it this way, I can…

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Mobile First Indexing : Are you about to be handicapped…

Per Google ( in 2016 ) most people are searching from a mobile device. But I still see a lot of…

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On Page SEO techniques for 2018

Should you put your keywords in every part of the website page you're trying to rank ? and what should…

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Keyword Research Tools - Why Use Them ?

You use keyword tools to help you discover ... What people are looking for. Roughly how many people are looking. …

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How to Get to the First Page of Google and…

How many emails do you receive offering to put your website on the first page of Google ? I get several…

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Content Marketing and SEO: how to write the right stuff

SEO still exists, but for the vast majority of businesses ( who aren't HUGE corporations with BIG advertising budgets )…

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Keyword Research Tools – Why Use Them ?

You use keyword tools to help you discover …

  • What people are looking for.
  • Roughly how many people are looking.
  • How they talk about it.

The keyword research tool that I find myself using most is the related searches at the bottom of Google’s search results. That’s because you can quickly see the intention of the searchers ( as a group ) who have typed the search phrase and get an idea of how they describe or refer to the thing they’re looking for.

Then the next thing you want to find is phrases that are typed by a good volume of people.

Usually the people who are researching keywords are interested in increasing exposure for a particular service offered by their business. So if the search intention for a phrase is do-it-yourself or interest in a freebie, then it’s not worth the effort promoting with that one.

And if hardly anyone uses a particular phrase when searching, then that’s a waste of effort too.

That means you need to check a lot of variations if you want to accurately promote in …

  1. Search results ( which would be an SEO activity ).
  2. Paid ads in search networks – Adwords and similar.
  3. Paid ads in display networks of other people’s websites.

How they talk about it. Something that marketers & copywriters have known for a long time, is that if you can find out how people describe the thing they want, then you can use the same words when talking back to them and get better interest and sales. Often you can simply parrot back the exact same sentences that the prospects use.

The keyword research tools I use …

There are good paid keyword tools, but I find that after a couple of subscriptions worth $100 a month I’m not willing to pay more.

So I’ve got a shortlist of good keyword tools that provide limited data. Using them all and cross-checking can work quite well.

Here’s the list …

( Some require you to create an account. )

 

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