How to do Stuff: Search Engine Optimisation

On Page SEO techniques for 2018

Should you put your keywords in every part of the website page you're trying to rank ? and what should…

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Keyword Research Tools - Why Use Them ?

You use keyword tools to help you discover ... What people are looking for. Roughly how many people are looking. …

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How to Get to the First Page of Google and…

How many emails do you receive offering to put your website on the first page of Google ? I get several…

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Content Marketing and SEO: how to write the right stuff

SEO still exists, but for the vast majority of businesses ( who aren't HUGE corporations with BIG advertising budgets )…

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How to put an effective message in your search result…

Examples In typical fashion I find myself writing a post after noticing something. I noticed that our website moved up to position…

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What Are Open Graph Meta Tags ?

When someone shares one of your web pages on Facebook or Twitter, would you like to make sure the right…

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Isn’t SEO Dead ?

Yesterday I was asked “Isn’t SEO dead ? Google has made all these changes and I’ve heard that SEO no longer works”.

SEO ( Search Engine Optimisation ) is about …

  • putting the name of a website out there;
  • creating links and references back to it;
  • promoting a site and it’s product or service offering.

This results in the website getting more notice and attention from both people and search engines. Techniques change, but the strategy will alway be much the same, as it mimics what happens in the physical world. And like anything else if there is a need, it get’s filled – in this case by SEO agencies.

It’s true that Google is continually making changes to search – if they want to remain the dominant search engine, then they need to bring you the best search results. They don’t like spammy SEO that gets trashy sites into their search results. This is fair enough.

They will continue to change and tweak things to combat poor quality results. SEO providers who don’t stay aware of what’s going on and who don’t change their ways may say that SEO is dead, but all that simply means is “we don’t know what to do now that the rules have changed“. Find out how we can help here.

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