How to do Stuff: Search Engine Optimisation

Fast On-page SEO & Workflow

  Question. What are most busy people looking for ? Answer. Even though they might not express it this way, I can…

Read more

Mobile First Indexing : Are you about to be handicapped…

Per Google ( in 2016 ) most people are searching from a mobile device. But I still see a lot of…

Read more

On Page SEO techniques for 2018

Should you put your keywords in every part of the website page you're trying to rank ? and what should…

Read more

Keyword Research Tools - Why Use Them ?

You use keyword tools to help you discover ... What people are looking for. Roughly how many people are looking. …

Read more

How to Get to the First Page of Google and…

How many emails do you receive offering to put your website on the first page of Google ? I get several…

Read more

Content Marketing and SEO: how to write the right stuff

SEO still exists, but for the vast majority of businesses ( who aren't HUGE corporations with BIG advertising budgets )…

Read more

Isn’t SEO Dead ?

Yesterday I was asked “Isn’t SEO dead ? Google has made all these changes and I’ve heard that SEO no longer works”.

SEO ( Search Engine Optimisation ) is about …

  • putting the name of a website out there;
  • creating links and references back to it;
  • promoting a site and it’s product or service offering.

This results in the website getting more notice and attention from both people and search engines. Techniques change, but the strategy will alway be much the same, as it mimics what happens in the physical world. And like anything else if there is a need, it get’s filled – in this case by SEO agencies.

It’s true that Google is continually making changes to search – if they want to remain the dominant search engine, then they need to bring you the best search results. They don’t like spammy SEO that gets trashy sites into their search results. This is fair enough.

They will continue to change and tweak things to combat poor quality results. SEO providers who don’t stay aware of what’s going on and who don’t change their ways may say that SEO is dead, but all that simply means is “we don’t know what to do now that the rules have changed“. Find out how we can help here.


Tagged under: