How to do Stuff: Online Marketing

How to increase activity on your website without drastically increasing your spending.

Once you get people to your website, the ideal situation is to have them hang around, come back again &…

Are Marketing Experiments Spooky ?

It may sound spooky, but running online marketing experiments on people isn't really that bad. [feature_block style="icon" overall_style="icon" columns="1" icon_style="2"…

Web Analytics Tools: tracking website visitors for decision making

How to KILL your website What's the best way to have a dead website ? ... to not…

How to Use Google Display Ads - Some Tips

This is the way I set up Google Display Ads. So if you're just starting out, then copy this routine…

Internet Censorship and Your Advertising Dollar

Internet Censorship is ramping up in Google, Twitter and Facebook. Does this affect your advertising ? I've noticed that if you're…

How the Evolution of Email Marketing Software Helps You

Want to get more things done faster ? I can't think of any business owner who'd say no to that. A lot…

What's Working for Your Competitors ?
How are your competitors marketing their products ? Where should you start when you want to launch new promotion ? I…
Tracking Clicks From Your Emails
It can be useful to see how many people visit your website from links in your emails or Facebook posts. Especially when…
5 Things to Get an Edge
Before we look at 5 ways you can hammer most of your competition, let's look at what not to do.…
Google's Tag Manager
Something you’ll probably be doing a lot as you run marketing campaigns is inserting snippets of code into various places…
The Online Business Flowchart
One of the best statistics to measure the success of a business is money-in ( the profit of course ).…
Product Tips
Starting off a new year is a good occasion to check over your products and services and make sure you…
Instagram in Facebook Advertising
There is a new place to run ads ! Until recently we could place Facebook ads in the ... Desktop newsfeed, Desktop right…

Top-Level Internet Marketing Planning
"3 Steps to Internet Marketing Planning" Improvements are easiest to plan out by first comparing where the online business is now to…
25 online tools to help you speed up
The speed that you can get things done is a BIG factor influencing a businesses success ( and your moral…
Webmail Vs an Email Program
These are the 2 common ways that people manage their emails. I couldn't find an existing diagram on the internet so…
What are people doing on your website ?
I often come across business owners who have no idea of the amount of information they can get about their…
Cost Effective Leads
Getting a new lead, who's interested in the things your business has to offer can be expensive, but there are ways…
Repeat Buyers
People who've bought something from you and are pleased with it will buy from you again. We run a 2nd business selling…
How to get Facebook and your website working together
A lot of businesses have a Facebook page and a lot have a website. Some businesses send people from Facebook to…

Do Your Online Campaigns Fail ?
With any online campaign, the ideal scene to create is a flow of people moving from the first step to…
How we got 34 customers for no promotion costs in…
Your easiest sales are to people who've spent money with you before and they will generally buy larger products or services. After…
How We Got Low Facebook Click Costs
34 cents per click is a nice price, especially considering the laser-targeting provided by Facebook. In fact the fine targeting contributes…
Gloom and Doom for 2015 ?
If the outlook for your business doesn't look good this year, then you need to do something about it. [feature_block style="icon" overall_style="icon" columns="1"…
What worked better in 2014 ?
You can get left behind FAST when you're marketing on the internet. Suddenly you're paying way more than previously, and/or…
Outsourcing Toolbox
When you want to get things done it can be very tempting to do it yourself. But if you're running a…
How to Avoid Traffic Stops
9 important steps to prevent your online marketing from bogging. Good marketing on the web creates a flow of people to…

Do You Have a Goal in Mind ?
How useful is that new website page you added ? There should be goals on your website, because ( obviously )…
Google Experiments
How do you know if the new page you put up on your website is better than the last one…
How to Increase Leads by Spying
Are you flying Blind ? The image below is of a heatmap that shows people clicking the text on the left, more…
Is Promotion Making You Poor ?
Setting aside a good percentage of each week's income for promotion and keeping ads running is critical for any business. But…
3 Fails When You Try to Sell the WRONG Stuff…
Let's face it, you make money when you give people what they want. But are you guessing what they want ? I…
Where did the income go ?
Is there a link between what you send out and the money that comes in. I think that most people…

Instagram in Facebook Advertising

There is a new place to run ads !

Until recently we could place Facebook ads in the …

Desktop newsfeed,
Desktop right column,
Mobile newsfeed on phones and
Audience Network, which run on Facebook approved apps.

Now FAcebook is offering Instagram Ads

Here’s a screenshot of the new placement options …

We’ve only just started testing, but so far we’ve found that Instagram gets lots of clicks but the people who click aren’t taking a next step.

So we’re working on converting these clicks into contacts or email addresses and when we’ve sorted it out I’ll let you know.

Further note: Facebook are also starting to roll out live video streaming ( some accounts only ). Not sure when it will come to everyone’s account, but probably within the next few months.

If you’ve tried running ads on Instagram, it would be good to hear how you went. A comment left below would be great.

We can help with Online Marketing !

Find out more here