How to do Stuff: Online Marketing

A Simple Digital Marketing Checklist

Checklists save you time ! The checklist down the bottom of this post should help if you need a starting point…

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How to increase activity on your website without drastically increasing your spending.

Once you get people to your website, the ideal situation is to have them hang around, come back again &…

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Are Marketing Experiments Spooky ?

It may sound spooky, but running online marketing experiments on people isn't really that bad. [feature_block style="icon" overall_style="icon" columns="1" icon_style="2"…

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Web Analytics Tools: tracking website visitors for decision making

How to KILL your website What's the best way to have a dead website ? ... to not…

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How to Use Google Display Ads - Some Tips

This is the way I set up Google Display Ads. So if you're just starting out, then copy this routine…

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Internet Censorship and Your Advertising Dollar

Internet Censorship is ramping up in Google, Twitter and Facebook. Does this affect your advertising ? I've noticed that if you're…

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Instagram in Facebook Advertising

There is a new place to run ads !

Until recently we could place Facebook ads in the …

  • Desktop newsfeed,
  • Desktop right column,
  • Mobile newsfeed on phones and
  • Audience Network, which run on Facebook approved apps.

Now FAcebook is offering Instagram Ads

Here’s a screenshot of the new placement options …

Facebook Instagram Ads

We’ve only just started testing, but so far we’ve found that Instagram gets lots of clicks but the people who click aren’t taking a next step.

So we’re working on converting these clicks into contacts or email addresses and when we’ve sorted it out I’ll let you know.

Further note: Facebook are also starting to roll out live video streaming ( some accounts only ). Not sure when it will come to everyone’s account, but probably within the next few months.

If you’ve tried running ads on Instagram, it would be good to hear how you went. A comment left below would be great.