- Your easiest sales are to people who’ve spent money with you before
- and they will generally buy larger products or services.
After someone finds they can trust you and have had a previous good experience with you, it doesn’t take much to have them come back.
So for that reason, getting new people to pay you anything at all is really valuable !
In a nutshell, we offered something cool for free as long as they paid $1 to cover the postage. In only a few hours, this got us the email addresses of 34 people who have no problem paying us some money – they are buyers. So now we can offer them more things to buy.
Here’s the page with the offer …
[notice]We also increased our Facebook custom audience by 700 in the same evening.[/notice]
[info]Facebook lets you accumulate the IDs of the people who visit your site from Facebook and then you can run new adds directly to them later.[/info]
This is what we did …
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- Ordered a bulk lot of cool but cheap camping tools.
- Set up a page offering them for free – just pay the cost of postage.
- Mentioned the free tool on about 10 Facebook group pages.
This gave us a steady stream of visitors for several hours with 17 to 47 people constantly on the website all evening.
As a note, the Google Analytics Real-Time view ( the picture at the top of this post ) is an amazing tool to help you tweak a campaign while it’s running. It shows you which pages people are looking at, as they do it.
And if you combine it with session recording where you can play-back and see what your visitors look at and click on, you can update things and do better next time.
[notice]You’re welcome to email me if you’d like any more info about this or need an idea … firstname.lastname@example.org[/notice]