How to do Stuff: Web Design

How Big Should Website Images Be?

Oh no - more things to consider when building a website ! I've noticed fuzzy-looking images on websites lately since replacing…

Read more

Building a Website ?

How do you get an idea of the look & style of website that will work best for you clients…

Read more

Website Builders & Tradeoffs

WiX, Squarespace, Weebly - drag-and-drop website building services are advertising everywhere Website builders are great If you need to set up a…

Read more

9 Steps to Balancing Web Development Costs

If you want to effectively market your business online, then you need to get things done WITHOUT wasting time and…

Read more

Why Change Your Website to "HTTPS" ?

There are now 2 very good reasons to change over from running your website with http:// at the beginning of the…

Read more

6-Step website tune-up for speed

Did you know that browsers read though your website pages top-down from the left ? (the same as you do)…

Read more

How to do Stuff: Online Marketing

How many website visitors do you need ?

How much can you afford to pay to have someone visit your website ? If you're spending money on clicks to…

Read more

How to benefit from advancing technology

No surprise : people like things to be fast and easy ! So a new way of doing things is often…

Read more

Save Time & Simplify Your Workflow

Correcting mistakes and omissions takes way more time than setting things up correctly in the first place. Recently I've been helping…

Read more

3-Step Business Plan

To run a business, there are things that MUST be done and things that are less important. If you have…

Read more

Retargeting and Pixeling

Retargeting (where ads are displayed to people who have previous visited a website ) is cheaper than running a first…

Read more

A Simple Digital Marketing Checklist

Checklists save you time. The checklist down the bottom of this post should help if you need a starting point…

Read more

How to get Facebook and your website working together

A lot of businesses have a Facebook page and a lot have a website.

Some businesses send people from Facebook to their website.

Some send people away from their website to Facebook.

Some businesses do both and also have links that send people back again to the other, or to Linked In and various directories and even competitor’s websites.

The problem is that sending people all over the place disperses them and decreases business.

The way to succeed on the net is to channel people to a specific, central place and get them to do a specific thing. You need to create a flow, because without this you have no control and no end result.


How to increase business from the internet …

[feature_block style=”icon” overall_style=”icon” columns=”1″ icon_style=”2″][feature title=”Decide on the main location of the business on the web” icon=”159.png” upload_icon=”” bg_color=”” href=””]

For most businesses this is their website. For my brother-in-law who sells white-goods, it’s his Facebook page.

[/feature] [feature title=”The Purpose” icon=”257.png” upload_icon=”” bg_color=”” href=””]

Decide what you want to happen when they get there. It could be to leave an email address, to phone you or you may want to collect a Facebook ID or Google ID to target ads to them later.

The purpose of being online for most businesses is to contact new people and create new business. Other reasons include credibility, providing service to current clients and direct sales ( but for most businesses, direct sales won’t happen without building up some goodwill first, which involves contacting new people in the first place ).

[/feature] [feature title=”Create%20a%20flow” icon=”199.png” upload_icon=”” bg_color=”” href=””]

Direct everything to the central location. If it’s the website, then directory listings should link to it, not Facebook or Linked In. And the business Facebook page & Linked In page exist to send people to the website ( for my brother-in-law the website exists to send people to his business Facebook page because that’s his central location ).

[/feature] [feature title=”Don’t send them away” icon=”342.png” upload_icon=”” bg_color=”” href=””]

If the main business presence is the website, then don’t send them back to Facebook or Youtube with tempting social icons and keep all links that send people away from the website to a minimum. Don’t have a links page or links that send people to competitors or other places that will take business away from you !

[/feature] [feature title=”Give them something they want” icon=”242.png” upload_icon=”” bg_color=”ffab99″ href=””]

If you want people to leave an email address or phone number, or to call you directly then make sure there’s a prominent offer on the exact page they arrive on. Or simply provide the info & then collect their Facebook ID or Google ID if you’re sending people from a paid ad.
[/feature] [/feature_block]

Using a Facebook page

( For businesses where their website is the main online presence. )

  • Put something new on the website. Include an offer if it’s appropriate.
  • Add a post on the business Facebook page about the new offer with a link to it. Don’t give all the details – leave a bit of mystery to encourage people to click through.

If you don’t know what your clients or prospects want click here to learn a fast and easy way to find out.

Tagged under: