How to do Stuff: Website Design

Building a Website ?

How do you get an idea of the look & style of website that will work best for you clients…

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Website Builders & Tradeoffs

WiX, Squarespace, Weebly - drag-and-drop website building services are advertising everywhere Website builders are great If you need to set up a…

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9 Steps to Balancing Web Development Costs

If you want to effectively market your business online, then you need to get things done WITHOUT wasting time and…

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Why Change Your Website to "HTTPS" ?

There are now 2 very good reasons to change over from running your website with http:// at the beginning of the…

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6-Step website tune-up for speed

Did you know that browsers read though your website pages top-down from the left ? (the same as you do)…

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How Not to Build a Website

Most people want their website to succeed, which usually means getting them noticed, increasing their contacts and often their sales. But…

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How to do Stuff: Online Marketing

How to increase activity on your website without drastically increasing your spending.

Once you get people to your website, the ideal situation is to have them hang around, come back again &…

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Are Marketing Experiments Spooky ?

It may sound spooky, but running online marketing experiments on people isn't really that bad. [feature_block style="icon" overall_style="icon" columns="1" icon_style="2"…

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Web Analytics Tools: tracking website visitors for decision making

How to KILL your website What's the best way to have a dead website ? ... to not…

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How to Use Google Display Ads - Some Tips

This is the way I set up Google Display Ads. So if you're just starting out, then copy this routine…

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Internet Censorship and Your Advertising Dollar

Internet Censorship is ramping up in Google, Twitter and Facebook. Does this affect your advertising ? I've noticed that if you're…

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How the Evolution of Email Marketing Software Helps You

Want to get more things done faster ? I can't think of any business owner who'd say no to that. A lot…

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How to get Facebook and your website working together

A lot of businesses have a Facebook page and a lot have a website.

Some businesses send people from Facebook to their website.

Some send people away from their website to Facebook.

Some businesses do both and also have links that send people back again to the other, or to Linked In and various directories and even competitor’s websites.

The problem is that sending people all over the place disperses them and decreases business.

The way to succeed on the net is to channel people to a specific, central place and get them to do a specific thing. You need to create a flow, because without this you have no control and no end result.

 

How to increase business from the internet …

  • Decide on the main location of the business on the web

    For most businesses this is their website. For my brother-in-law who sells white-goods, it’s his Facebook page.

  • The Purpose

    Decide what you want to happen when they get there. It could be to leave an email address, to phone you or you may want to collect a Facebook ID or Google ID to target ads to them later.

    The purpose of being online for most businesses is to contact new people and create new business. Other reasons include credibility, providing service to current clients and direct sales ( but for most businesses, direct sales won’t happen without building up some goodwill first, which involves contacting new people in the first place ).

  • Create a flow

    Direct everything to the central location. If it’s the website, then directory listings should link to it, not Facebook or Linked In. And the business Facebook page & Linked In page exist to send people to the website ( for my brother-in-law the website exists to send people to his business Facebook page because that’s his central location ).

  • Don't send them away

    If the main business presence is the website, then don’t send them back to Facebook or Youtube with tempting social icons and keep all links that send people away from the website to a minimum. Don’t have a links page or links that send people to competitors or other places that will take business away from you !

  • Give them something they want

    If you want people to leave an email address or phone number, or to call you directly then make sure there’s a prominent offer on the exact page they arrive on. Or simply provide the info & then collect their Facebook ID or Google ID if you’re sending people from a paid ad.

Using a Facebook page

( For businesses where their website is the main online presence. )

  • Put something new on the website. Include an offer if it’s appropriate.
  • Add a post on the business Facebook page about the new offer with a link to it. Don’t give all the details – leave a bit of mystery to encourage people to click through.

If you don’t know what your clients or prospects want click here to learn a fast and easy way to find out.

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