How to do Stuff: Search Engine Optimisation

Fast On-page SEO & Workflow

  Question. What are most busy people looking for ? Answer. Even though they might not express it this way, I can…

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Mobile First Indexing : Are you about to be handicapped…

Per Google ( in 2016 ) most people are searching from a mobile device. But I still see a lot of…

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On Page SEO techniques for 2018

Should you put your keywords in every part of the website page you're trying to rank ? and what should…

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Keyword Research Tools - Why Use Them ?

You use keyword tools to help you discover ... What people are looking for. Roughly how many people are looking. …

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How to Get to the First Page of Google and…

How many emails do you receive offering to put your website on the first page of Google ? I get several…

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Content Marketing and SEO: how to write the right stuff

SEO still exists, but for the vast majority of businesses ( who aren't HUGE corporations with BIG advertising budgets )…

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How Often Should You Write Something New on Your Website

If there’s nothing new on your website, people generally don’t come back as often. Neither do Google and other search engines.

If you’re a venue like a club or a restaurant, then of course people will check your site to find out who’s playing, what events are on and what the menu is for the week.

What are people are interested in ?

People are interested in solving problems !

So posting regular information addressing how to handle the things that they need to handle, and that you’re knowledgeable in is a good move.

  • Bunnings Hardware ( in Australia ) have a whole section of Do-It-Yourself articles.
  • I post regularly about how to do specific things on the internet.

Bunnings Website D.I.Y.

Do-It-Yourself on the Bunnings website.

Spellboundweb Posts

Posts about online marketing.

It’s works the same way with any website.

Provide your customers, clilents and prospects with information they need and they they have a reason to come back.

And with search engines ?

It’s very similar with search engines. When a search engine notices that a website has frequent changes to content ( and the content is good ) they come back more often to check the site. there’s usually a coincident improvement in search result ranking for the page.

Here is Matt Cutts talking on this subject.

Writing interesting stuff

This can often be a challenge. If you’d like some help with this then download this.

Checklist - are you boring your customers ?