How to do Stuff: Search Engine Optimisation

Content Marketing and SEO: how to write the right stuff

SEO still exists, but for the vast majority of businesses ( who aren't HUGE corporations with BIG advertising budgets )…

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How to put an effective message in your search result…

Examples In typical fashion I find myself writing a post after noticing something. I noticed that our website moved up to position…

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What Are Open Graph Meta Tags ?

When someone shares one of your web pages on Facebook or Twitter, would you like to make sure the right…

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How Often Should You Write Something New on Your Website

If there's nothing new on your website, people generally don't come back as often. Neither do Google and other search…

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Why Should You Write Good META Description Tags ?

META description are (1) an opportunity for you to display a good marketing message in the search results that increases…

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Structuring a Website for SEO

Most people want their website visitors to stay on their website, move through from page to page and take some…

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How Often Should You Write Something New on Your Website

If there’s nothing new on your website, people generally don’t come back as often. Neither do Google and other search engines.

If you’re a venue like a club or a restaurant, then of course people will check your site to find out who’s playing, what events are on and what the menu is for the week.

What are people are interested in ?

People are interested in solving problems !

So posting regular information addressing how to handle the things that they need to handle, and that you’re knowledgeable in is a good move.

  • Bunnings Hardware ( in Australia ) have a whole section of Do-It-Yourself articles.
  • I post regularly about how to do specific things on the internet.

Bunnings Website D.I.Y.

Do-It-Yourself on the Bunnings website.

Spellboundweb Posts

Posts about online marketing.

It’s works the same way with any website.

Provide your customers, clilents and prospects with information they need and they they have a reason to come back.

And with search engines ?

It’s very similar with search engines. When a search engine notices that a website has frequent changes to content ( and the content is good ) they come back more often to check the site. there’s usually a coincident improvement in search result ranking for the page.

Here is Matt Cutts talking on this subject.

Writing interesting stuff

This can often be a challenge. If you’d like some help with this then download this.

Checklist - are you boring your customers ?

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