How to do Stuff: Online Marketing

3-Step Business Plan

To run a business, there are things that MUST be…

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Retargeting and Pixeling

Retargeting (where ads are displayed to people who have previous visited a website ) is cheaper than running a first…

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A Simple Digital Marketing Checklist

Checklists save you time ! The checklist down the bottom of this post should help if you need a starting point…

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How to increase activity on your website without drastically increasing your spending.

Once you get people to your website, the ideal situation is to have them hang around, come back again &…

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Are Marketing Experiments Spooky ?

It may sound spooky, but running online marketing experiments on people isn't really that bad. [feature_block style="icon" overall_style="icon" columns="1" icon_style="2"…

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Web Analytics Tools: tracking website visitors for decision making

How to KILL your website What's the best way to have a dead website ? ... to not…

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Google Experiments

How do you know if the new page you put up on your website is better than the last one ?
The phrase Google Experiments sounds cool. But as with lots of things on the internet, there’s a learning curve and initial confusion often stops people from using them.

When people arrive at a page you want them to do something.

Very often the first version of a page isn’t going to be the best. So after you have a page in place getting some sort of traction, then testing some changes will usually result in better performance : more contacts or more sales.

One way of doing this is to set up a goal ( read this post here ) and let it run for a while. Then change the content of the page.

After the updated page has run for an equal period, you can select the time range ( top-right of the Analytics page ) to show results for before and after the change. Then you can see the performance of each variation.

But Google Experiments are a neater way to go about it, because you can set up 2 or more pages to run simultaneously and divide the visitors between them. Google shows you the results like this …

A Google Analytics experiment.

This is how to do it …

( You do need Google Analytics installed on your website to do this. )

  • Set up 2 pages that you're going to test ( or create a second version of one that's already running ).
  • You'll need a goal first for this to run : there's info on how to do it here.
  • Make sure you're in the Analytics Reporting section ( the option's in the top, horizontal menu ).
  • In the left-hand column, go to Behaviour > Experiments.
  • Click the Create Experiment button, which is above the main table.
  • Under Objective for this experiment, Select a metric, choose the previously set up goal.
  • I like to distribute traffic evenly across all variations, which needs to be selected in the Advanced Options.
  • Then step (2) Configure your experiment, is where you past in the addresses of the website page variations.
  • Step (3) is to paste the experiment code into the  page code of the original page and then you can start ( if you get stuck on this part & need advice then email me at

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