How to do Stuff: Online Marketing

Are Marketing Experiments Spooky ?

It may sound spooky, but running online marketing experiments on people isn't really that bad. [feature_block style="icon" overall_style="icon" columns="1" icon_style="2"…

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Web Analytics Tools: tracking website visitors for decision making

How to KILL your website What's the best way to have a dead website ? ... to not…

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How to Use Google Display Ads - Some Tips

This is the way I set up Google Display Ads. So if you're just starting out, then copy this routine…

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Internet Censorship and Your Advertising Dollar

Internet Censorship is ramping up in Google, Twitter and Facebook. Does this affect your advertising ? I've noticed that if you're…

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How the Evolution of Email Marketing Software Helps You

Want to get more things done faster ? I can't think of any business owner who'd say no to that. A lot…

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What's Working for Your Competitors ?

How are your competitors marketing their products ? Where should you start when you want to launch new promotion ? I…

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Google Experiments

How do you know if the new page you put up on your website is better than the last one ?
The phrase Google Experiments sounds cool. But as with lots of things on the internet, there’s a learning curve and initial confusion often stops people from using them.

When people arrive at a page you want them to do something.

Very often the first version of a page isn’t going to be the best. So after you have a page in place getting some sort of traction, then testing some changes will usually result in better performance : more contacts or more sales.

One way of doing this is to set up a goal ( read this post here ) and let it run for a while. Then change the content of the page.

After the updated page has run for an equal period, you can select the time range ( top-right of the Analytics page ) to show results for before and after the change. Then you can see the performance of each variation.

But Google Experiments are a neater way to go about it, because you can set up 2 or more pages to run simultaneously and divide the visitors between them. Google shows you the results like this …

A Google Analytics experiment.

This is how to do it …

( You do need Google Analytics installed on your website to do this. )

  • Set up 2 pages that you're going to test ( or create a second version of one that's already running ).
  • You'll need a goal first for this to run : there's info on how to do it here.
  • Make sure you're in the Analytics Reporting section ( the option's in the top, horizontal menu ).
  • In the left-hand column, go to Behaviour > Experiments.
  • Click the Create Experiment button, which is above the main table.
  • Under Objective for this experiment, Select a metric, choose the previously set up goal.
  • I like to distribute traffic evenly across all variations, which needs to be selected in the Advanced Options.
  • Then step (2) Configure your experiment, is where you past in the addresses of the website page variations.
  • Step (3) is to paste the experiment code into the  page code of the original page and then you can start ( if you get stuck on this part & need advice then email me at support@spellboundweb.com).

If you’re interested in learning more about this type of thing, you might be interested in www.marketing102.com.

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