Most businesses don’t have an online strategy or use their website as part of one. They get stuck on one or 2 things, like occasional emails & a bit of paid advertising.
The marketing stops and doesn't go anywhere.
But it's actually not too hard to develop online marketing for a business if you have a blueprint.
Then it can be A LOT faster getting the FIRST online marketing sequence in place and it makes things A LOT easier in the future because you can build on what you've now got.
We've been doing web development and marketing for 11 years now, so know how it goes.