If you don’t know how to set up a web campaign then you losing out on business marketing. A large proportion of you prospective customers are searching on their smart-phones and desktops and if they can’t find YOU, they’ll find your competitors.
Before the internet it was …
- TV adds
- Phone Directories
- Print Ads and
- Word of Mouth
But it’s changed a lot. The cost of print adds keeps rising, direct mail pieces have only 1-2% returns and even emails aren’t working as well with the increased efficiency of anti-spam software.
There are now 1 trillion webpages in the world ( per Google in 2008 ). A market report by Jupiter in 2007 reported 78% of households having 2 or more computers and a Comscore study in 2007 showed 82% of local searches resulting in offline actions, but 50% of small business still don’t have a website.
Without a presence on the web you have no chance of being found by local consumers searching online. But a website isn’t enough. How do people find it ? How do you increase the number of people visiting ?