How to do Stuff: Web Design

How Big Should Website Images Be?

Oh no - more things to consider when building a website ! I've noticed fuzzy-looking images on websites lately since replacing…

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Building a Website ?

How do you get an idea of the look & style of website that will work best for you clients…

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Website Builders & Tradeoffs

WiX, Squarespace, Weebly - drag-and-drop website building services are advertising everywhere Website builders are great If you need to set up a…

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9 Steps to Balancing Web Development Costs

If you want to effectively market your business online, then you need to get things done WITHOUT wasting time and…

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Why Change Your Website to "HTTPS" ?

There are now 2 very good reasons to change over from running your website with http:// at the beginning of the…

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6-Step website tune-up for speed

Did you know that browsers read though your website pages top-down from the left ? (the same as you do)…

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Building a Website ?

Researching design before building a website.

How do you get an idea of the look & style of website that will work best for you clients or customers  … What colours ? Layout ? Features.

I finished a couple of designs recently, both looking quite different. They weren’t based on anything arbitrary – they were based on what could quickly be found out about the potential customers and clients who’d be using the sites.

Fast Demo

Click through these slides to get a fast demo of how I found the types of website styles liked by CEOs in the Australian construction industry.


And here’s a video with a bit more detail ( play button bottom-left ).

I’ve also listed the steps I took below the video.

The Steps

This was the initial research before building a website to do with green energy.

(1) Google search for “green energy solutions”
*** Top 3 organic results were …

(2) Entered those websites into Google’s Display Planner ( for Australia )
The bulk of visitors to those sites were 25-54, male & female, 55% on mobiles
Top 3 suggested placements these guys are visiting …
Top interests: Home Improvement, Green Living, Do-it-yourselfers

(3) Facebook audience insights ( Australia ) Interests: Sustainable energy
25+ male & female, 54% married, 64% University, 18% in Sydney & Melbourne
Liked these pages …

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