The #1 mistake I see made by Local businesses is not thinking that search engine marketing is important ! When I want something like a cafe, furniture shop or service I search on Google – so do most of my friends.
This video gives you a great Local SEO checklist that you can use yourself. It’s done by Rand at Moz. Mos are a long-standing, trusted source of info about Search Engine optimisation ( SEO ) and how to do well in search engine marketing.