How Does What You Write Get You Noticed ?

At one point the major factor was the quantity of links that clicked back to your website. Then more recently, the quality of backlinks became more important; where the quality is determined by the subject of the text surrounding the link and what the anchor text itself is ( which is the clickable phrase of…

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Penguin & Panda ? Google Ranking Updates

Google is interested in providing the best possible results to searchers. Their mission statement reads …¬†Google’s mission is to organise the world’s information and make it universally accessible and useful. The updates to search results that Google has made under the name of “Panda” were released were a lot to do with the content on…

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