SEO ( search engine optimisation ) is what gets done to increase the visibility of a website or property in search engine results.
After you have a website, the next step is getting people to visit your website in the first place. There are a number of sources of traffic – Facebook, LinkedIn, directories, Adwords – and one of them is from being found in the main search engine result pages ( SERPS ).
SERPS get you good quality visitors, because these are people who are pro-actively searching for what you’re offering. And the main results, rather than the paid ones, are generally better trusted.
Search engine optimisation ( SEO ) isn’t always the best solution for a business, as it can take a lot of effort to get good exposure which isn’t always viable. But it should always be looked into because of the quality traffic it provides ( there are good recent statistics re: the value of leads that come from search results at Hubspot – http://www.hubspot.com/marketing-statistics ).
What Does Website Design Have to do with Search Engine Results ?
Google needs the search results to be the best possible – because that’s what keeps people using their search engine and how they have maintained their huge market share.
They say that they look at over 200 factors when evaluating website pages to determine where to place them in search results. One of these factors is the quality and relevance of the content on the page. Over the last year, even more weight has been given to web-page quality and relevance.
Another major ranking factor is the structure of a website. Google likes well-organised information, so organising the pages of a website per best practices is also contributing significantly to individual page rankings.
Increasing attention and website visitors from SERPS is a combination of things done externally ( links back to the website and mentions in social media and directories ) and the way the website itself is built, which again comes back to the design.
Is this you ? …
- You've had a website for a while
- and been working on getting people to visit it.
- Now you want to increase the quantity and quality of your visitors
- and you're in business for the long-haul & can put some resources into it.
If you answered yes to all these questions, then SEO may be a viable solution for you. Get in touch with us and see how we can help : email firstname.lastname@example.org.
Our SEO services aren’t managed in other countries, and we know how to get a website good exposure in search results for valuable commercial terms.
- Local SEO
- Google My Business management.
Organise & monitor a review system.
Increase & maintain business directory listings.
- $770/ month
includes Google My Business setups
- SEO + Local
- Local search handled for one office.
4 keyword sets pushed up in Organic search.
- $1347/ month
setups from $637
- Budget SEO
- 3 keywords sets pushed up in the main body of search results
- $1030/ month
setups from $637
( prices exclude gst | keyword sets contain about 4 similar phrases )
Internet marketing strategies
There are a number of good internet marketing strategies, but the underlying purpose of all of them is to increase the attention that a person or business receives on the internet and bring prospects into contact with service or product providers.
The first step is locating the people who need and want a specific thing. This is a research step where you find which places on the web they visit or what phrases they type in Google and Facebook.
After locating what your prospects are looking at, you can then place ads in those locations, which in some cases, involves raising a website in the Organic search results for the relevant phrases.
Good marketing on the net involves using lots of different traffic streams ( directories, Facebook, LinkedIn ) and not relying on a single one. SEO isn’t right for every business, but it’s a great, targeted source of prospects to your website if you can use it. People who are pro-actively searching with commercial terms in Google are hot prospects.
Promoting a website or property in Organic results also results in a number of press-releases, videos, documents, articles and other web properties that represent the business also appearing in search results.
Of course, a website isn’t always the main location of a business on the web – sometimes it’s a Facebook page, an Amazon listing, Youtube video or Ebay shop. They all have search features and there are techniques to get you found more often in all of them.
But having said that, Google is the main focus of SEO due to the huge market share it has.
Understanding the ranking process
Achieving higher places in search results for a website page is a results of Google deciding that the page is more relevant than the competing pages, and that it’s considered to be more valuable, as indicated by mentions and links on other relevant authoritative websites.
Factors that determine how relevant and valuable a web-page is can be divided into
- Off-page factors. These are for the most part, links back to your website from other people's sites, and mentions and links from social media.
- On-page factors. These include the text content of the ranking page as well as the structure and relevance of the entire website.
There’s a steep learning curve to any online marketing, which often acts as a barrier to people getting started, or even seeing it’s value.
We think that business owners should know enough about how things are done so that they can make correct decisions as business owners and assess the return on investment. This applies to SEO and we like to fill you in on the details of what get’s done.
Full details of what our responsibilities are and the scope of the work are listed on our terms of service page. If you have a local, physical business, then additional packages are available for multiple office locations.
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