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Search Engine Optimization PDF Print E-mail

There is quite a lot to read when it comes to marketing on the web, and a number of things that can be done that greatly improve ranking and website visibility.

When you search for something with a search engine you usually get two sets of results.  There are the sponsored, or paid-for listings that run along the side or top of the search results page, and the body of the results which are free listings ( also called "organic" listings ).

Search Engine Optimisation (SEO) refers to the things done to and for your website  to help it achieve a higher placement in organic search results.  The things that can be manipulated can be divided into on-page factors, and off-page factors.

On-page factors include:

  • Title Tags : each of your website pages has a title, which is displayed at the very top of your browser window.  It's also displayed as the blue underlined link at the top of your add in the Google search results.  Each page heading would display the title of the page, which should be chosen to reflect the page content.
  • Page headings
  • The structure of the website : search Engines often don't always look too many levels down in websites.  It's sometimes recommended to keep page listings within 2 tiers.   This would be considered within the constraints of a CMS style website.
  • Internal links on your own website
  • META tags: the keywords that describe the website, along with a short description will be included in the mark-up code of the website pages.  Page specific tags can be discussed and set where appropriate.

Off-page optimization covers all the things that can be done to improve your website ranking, that are NOT located on your Website, that a search engine looks at when ranking a website.  They include such things as which websites link to you and the number of them.  Also aspects of the websites that link to you - whether or not Google considers them to be authority websites

It would be difficult to discuss SEO without Google Analytics coming up at some point.  The service is incredible and the amount of website data that can be obtained regarding visitor preferences and types, and sources of traffic is far beyond most services that you pay for.

For any advice regarding these things, feel free to contact us at info@spellboundweb.com
 

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