The amount of income to a business, group or individual is proportional to the amount of attention it receives. This is something that you can observe when you look at celebrities or groups with well-know names.
You become well-known by generating interest in what you provide or accomplish, which involves doing and producing something of value and then communicating about it. We deliver marketing plans where results can be measured, and where your ROI will more than cover your investment in us. Here’s a short overview of Search Engine Marketing ( SEM ).
Types of SEM
In Search Engine Marketing there are 3 types of search-results, Sponsored listings (usually on the right-side and across the top) the main body of listings, often called Organic and Local search results, which are the ABC listings associated with the maps.
1Sponsored listings are paid-for adds that work on a system called Pay-Per-Click ( PPC ). The advertiser bids a certain amount they are willing to pay each time their listing is clicked on. Sponsored adds are shown on the search results page of Google, Yahoo and Bing and are also syndicated out to other websites as well. The additional websites that display sponsored adds form a Content Network ( Google calles their program AdSense ).
2Marketing that increases traffic to websites by increasing search result rankings is called SEO – Search Engine Optimization.
3Google delivers Local search results that are associated with the maps. Mid-2010 they introduced Places pages by going through the Yellow pages and giving local businesses a page on their computers ( Yahoo & Bing followed suit ). Places pages have now been replaced by Google+ Local pages which are used to rank businesses in the Local search results – more info here.
There are a lot of online marketing techniques and good marketing on the net involves using lots of different traffic streams and not relying on a single search engine or resource. That said, SEM can provide huge exposure for a business and Google is the main focus of SEM due to its market share of around 80% with Yahoo and Bing taking only about 15% between them.
For all 3 types of search results, unless a term has a huge number of searches, there’s little value in being beneath page 1. The top 3 positions in the Organic results get over 60% of the clicks. The first result on page 2 ( #11 ) gets 0.6% of the clicks.
When we push a website up in the search results we work on a good handfull of relevant terms simultaneously. This creates faster movement and results in more making it onto page one.