Communications technology is changing unbelievably fast. A marketing agency that isn't keeping up with it and making use of the latest advances on the internet is missing out on a lot of opportunity for their clients.
Most business owners and managers understand the value of appearing at the top of search engine results in Google.
But they mostly DON'T know how to ...
- quantify the benefits,
- make the most out of the people who arrive at their website and
- work out what the return is likely to be.
I've also found that businesses, busy servicing their own clients and customers uniformly underestimate the effort required to achieve exposure in search engines. And of course they don't have the resources or time for the actions that need to be taken.
Keeping-up with technology requires constant attention and coupled with this, the terminology and concepts can quickly leave you feeling blank, not-there and sometimes kind of squashed and bent at the same time.
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