How Not to Build a Website

But how should you go about developing a new website ? OR updating a current one to do this ? Lot’s of the time people build their website based on personal preferences or because “they think it should be like that”. This is flying blind and mostly results in a website that don’t produce the…

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What’s Working for Your Competitors ?

How are your competitors marketing their products ? Where should you start when you want to launch new promotion ? I had to broaden my keyword research tools a lot this last year. If you use Google’s Keyword Planner you’ve probably noticed that they’re now limiting the search volumes they display. The range is quite broad…

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Tracking Clicks From Your Emails

Google Analytics Analytics shows the channels that people come in on, such as … Social, Direct, Referral and Organic. But ! … you can also use an Email Channel to track the links in emails you send out. You can then watch the traffic by looking in Acquisition > Campaigns. The Code The extra data is appended to the website link…

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5 Things to Get an Edge

2 Recent, Epic Fails Website (1) No Contact page !?!! This is a big NEGATIVE FACTOR to doing well in Local search results. Also most people tend to look for a contact link at the right of the main menu, so it’s guaranteed to lose them contacts. White writing on light-green background. Few people will strain their…

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Google’s Tag Manager

Often the first time it happens is when Google Analytics is set up for a website. Google asks that a script be pasted into every page, that looks like this … When you start running ads and measuring results, some other pieces of code can come from Facebook & the other platforms that you run ads…

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