Tracking Clicks From Your Emails

Google Analytics Analytics shows the channels that people come in on, such as … Social, Direct, Referral and Organic. But ! … you can also use an Email Channel to track the links in emails you send out. You can then watch the traffic by looking in Acquisition > Campaigns. The Code The extra data is appended to the website link…

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5 Things to Get an Edge

2 Recent, Epic Fails Website (1) No Contact page !?!! This is a big NEGATIVE FACTOR to doing well in Local search results. Also most people tend to look for a contact link at the right of the main menu, so it’s guaranteed to lose them contacts. White writing on light-green background. Few people will strain their…

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Google’s Tag Manager

Often the first time it happens is when Google Analytics is set up for a website. Google asks that a script be pasted into every page, that looks like this … When you start running ads and measuring results, some other pieces of code can come from Facebook & the other platforms that you run ads…

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Is Promotion Making You Poor ?

There are 2 big ways to waste your money on promotion … (1) Running ads in front of the wrong people – people who have NO interest in what you provide. eg: doggie treat ads to people without a dog. (2) Not tracking the results of your ads to see if the $250 you spent got…

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Online Business Flowchart

The Flowchart So let’s look at a flowchart. The overall sequence for an online business can be seen in the picture to the right ( you can download a larger PDF version from here ). For a business to survive well, things need to keep moving. New people need to consistently come in. And you need to stay in touch…

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