How to Improve the Performance of a Website Page

  First off before we look at how to improve a page … How do you know that the new copy has improved a website page’s performance ? What’s a KPI ( key performance indicator ) that can be used ? How to measure website page performance. A couple of good KPIs to watch are…

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5 Things to Get an Edge

2 Recent, Epic Fails Website (1) No Contact page !?!! This is a big NEGATIVE FACTOR to doing well in Local search results. Also most people tend to look for a contact link at the right of the main menu, so it’s guaranteed to lose them contacts. White writing on light-green background. Few people will strain their…

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Google’s Tag Manager

Often the first time it happens is when Google Analytics is set up for a website. Google asks that a script be pasted into every page, that looks like this … When you start running ads and measuring results, some other pieces of code can come from Facebook & the other platforms that you run ads…

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