Make Business Work Online

Online marketing setups, Website design, Search Engine Optimization

Don't Know How to Look Cool Online ?

Skiing Goggles - front view

In most cases, a website is a marketing tool. A website design should be about converting visitors into new clients and customers or getting you a lead or contact information.

The other main thing that needs to be done is getting people to visit your website in the first place. There are a number of sources of traffic - Facebook, LinkedIn, directories, Adwords - and one of them is from being found in the main search engine result pages ( SERPS ).

SERPS get you good quality visitors, because these are people who are pro-actively searching for what you're offering. And the main results, rather than the paid ones, are generally better trusted.

Search engine optimisation ( SEO ) isn't always the best solution for a business, as it can take a lot of effort to get good exposure which isn't always viable. But it should always be looked into because of the quality traffic it provides.

Increasing attention and website visitors from SERPS is a combination of things done externally ( links back to the website and mentions in social media and directories ) and the way the website itself is built, which comes back to the design.

These are the best steps to follow ...

What Does Website Design Have to do with Search Engine Results ?

Google needs the search results to be the best possible - because that's what keeps people using their search engine and how they have maintained their huge market share.

They say that they look at over 200 factors when evaluating website pages to determine where to place them in search results. One of these factors is the quality and relevance of the content on the page. Over the last year, even more weight has been given to web-page quality and relevance.

Another major ranking factor is the structure of a website. Google likes well-organised information, so organising the pages of a website per best practices is also contributing significantly to individual page rankings.



Thank you for a very thorough and carefully researched report. It shows clearly what the next steps need to be, and having both the local and seo recommendations is great. Highly recommended service.

Clayton Barnes

Clayton Barnes

very easy to understand and am achieving the results I hope for. Clayton Pro Wet & Dry.

Fine Artist Christopher Rimmer

Christopher Rimmer

Thank you Rob & Lisa for all your hard work developing my website, teaching me the ropes of content management and of course, your efforts in insuring my site has pole position in search engines. I couldn't have done it without you. I'm VERY happy with your service. Cheers!

Tim Pringle submitted the review on: 2nd October 2014

Thanks so much. This is why I want to go with you – fast efficient friendly service!

Oliver Shead submitted the review on: 4th April 2014

We have been having a lot of traffic from the website (and particularly Google) recently, so that is really, really awesome, and I am very grateful to you guys for the massive assistance. It has made the difference.

  • can’t get anything done with your website ? ( It takes ages to do anything )
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